Success with Sales on TikTok
Introduction
Selling on TikTok is not just about making a cool video. A cool video can make someone stop scrolling, but stopping is not the same as buying.
We will go through lessons to see how we can get you from beginner to master of selling on TikTok.
About me
I am Marius, a serial entrepreneur, product developer and marketer. I have been building products and companies for 25 years and I have sold many products online. Designing a product is actually closely related to marketing. It all comes down to understanding the customer and give them something they want, need, or desire.
The goal is always to get the desire to get the product to be stronger than the obstacles in the way.
Go through these short courses to get a foundation and get to understand how to think to make other people want to buy your product.
Companies I have founded or co founded include:
- Auk Eco
- Noisolation
- Refero
- Min Film
- Mobidate
- Live the Game
Companies where I have helped with product development and marketing include:
- Flow Analytics (I'm helping them with developing an AI powered grocery store product selection camera)
- Playfinity (I helped fix a firmware bug in an existing product)
- Dorysign (3D design for injection molding, electronics, firmware, backend software and mobile app).
- Varda (made a BT based mesh network for electricity grid sensors)
- Nomono (I helped with firmware and product certification)
- Listen (I helped them with setting up inhouse prototyping and identifying customers)
Courses On This Page
Available Courses And Notes
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It's important to understand the basics of how a sales process works. This first course will cover the fundamentals.
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Storytelling is a powerful way to make products more useful and desirable. This course will cover how to use storytelling to make your products more appealing.
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A beginner course for learning how to define the buyer, understand the problem, match messages to awareness levels, handle objections, and create better ad angles.
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A summary of how to improve websites and landing pages by understanding visitors, removing friction, building trust, and testing meaningful changes.
Books To Read
These books are useful for understanding marketing, persuasion, positioning, conversion, and customer behavior.
Influence
By Robert Cialdini.
A classic book about why people trust, hesitate, follow others, and take action. Useful for understanding social proof, authority, scarcity, and other persuasion principles.
Building A StoryBrand
By Donald Miller.
A simple framework for making marketing clearer by putting the customer at the center of the message. Useful for improving landing pages, product pages, and ad scripts.
Making Websites Win
By Karl Blanks and Ben Jesson.
A practical book about conversion optimization. It explains how to improve websites by researching customers, finding conversion barriers, strengthening the offer, adding proof, reducing friction, and testing changes.
Breakthrough Advertising
By Eugene Schwartz.
One of the most important books on awareness levels and desire. It helps explain why different customers need different messages depending on how much they already understand about the problem, the solution, and the product.
Scientific Advertising
By Claude Hopkins.
A short classic about direct-response advertising. It teaches that ads should be specific, measured, and focused on what makes people act.
Cashvertising
By Drew Eric Whitman.
A practical book about psychological triggers in advertising. Useful for learning how to connect products to desire, fear, curiosity, social status, and emotional motivation.
Made To Stick
By Chip Heath and Dan Heath.
A book about why some ideas are remembered and repeated. Useful for making product messages simple, concrete, and easier for customers to understand.
The Mom Test
By Rob Fitzpatrick.
A practical book about talking to customers without accidentally getting false compliments. Useful when researching products, problems, objections, and buying motivation.
Obviously Awesome
By April Dunford.
A clear book about positioning. It helps you explain what a product is, who it is for, why it matters, and why customers should choose it instead of other options.
Contagious
By Jonah Berger.
A book about why people share things. Useful for TikTok because shareability, social currency, emotion, and practical value can all help a product spread.